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Description

This expertise is the educational choice of graduate school, which emphasizes the strategic marketing efforts more recent and more innovative concepts, which help us to keep in contact with our local clients, and international. In addition, discusses the key issues faced by businesses today as the way to overcome the competition, anticipate market trends, improve advertising and sales, promote customer loyalty and take advantage of the market on the internet.

The holistic view of the business that favors this postgraduate course is consistent with new trends and tools of marketing and advertising.

Objective

  • Training specialists with skills and attitudes that create changes in the field of marketing of their organizations, this under ethical precepts and of social responsibility, consistent with the current development in national and international markets, in their technological, socio-cultural environment, political, legal and economic,  that ensure an effective link with the customer and guarantee a growth to the company.
  • To design comprehensive plans of marketing that positively impact on the achievement of the objectives of the organizations.
  • Design marketing strategies that contribute to the achievement of its objectives, from the evaluation of national and international business environment, as well as the particular conditions of the company.
  • Design advantages competitive for the company and significant for the market, as well as the upgrading of existing ones.
  • Plan and develop with social responsibility, creative advertising and promotional campaigns, strategic and sustainable, to achieve an efficient communication of the company with various public objectives.
  • Analyze the scenarios that circumscribe the commercial and enterprise sales, management to optimize your marketing response.

Student Profile

The master´s degree in marketing and advertising student must have the following skills and abilities:

  • Focused on goals
  • Proactive
  • Leadereship
  • Strategic thinking
  • Assertive communication
  • Good human relations
  • Easy to communicate
  • Ability to work in team
  • Interest in addressing problems and find creative solutions to them.

Profile of the Professional

National Business University graduate is prepared for:

  • Understand the effects of local and global consumer trends through and analytical use of market intelligence tools
  • Identify opportunities and relevant and actionable market segments for the company. Create good relations of the company and enhance its reputation.
  • Develop a product image, company, etc.
  • To present the new uses of a product.
  • Increase sales.
  • Reach the inaccessible groups for the sales force.

Certification

Students that completed successfully studies program, sustain and approval of PEF (Final Project Evaluation), which is evaluated by the Rating Board, obtained the degree of “Master in Project Management” awarded by National Business University (NBU).

Program

No. Title Credits
1 Financial Management Services 3
2 Analysis and Consumer Behavior 3
3 Budgets and Planning Media 3
4 Analysis and Decision Making 3
5 e-Business 3
6 Multinational Management 3
7 Introduction to the Project Management 6
8 Strategic Management and Project Analysis 3
9 Preparation and Evaluation of Projects 3

 

Program

No. Title Credits
10 Project Management and Negotiation 3
11 Project Management 3
12 Cost Accounting and Finance 3
13 Strategic Planning and Analysis Project 3
14 Project Management and Innovation 3
15 Operations Management Project 3
16 Financial Mathematics 3
17 Organizational Design Project 3
18 Formulation, Evaluation and Market Research 3
  Capstone Project 3

 

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